E-books, Content Marketing, and Training Materials

One of my specialties is distilling complex content to make it accessible to a variety of audiences. I wrote this e-book while working at Teachstone to help spread the word about our work and support educators as they improved the effectiveness of their interactions with young learners.

This is one of many examples of materials I’ve developed to boost brand awareness, improve website traffic, and support adult learners.

 
 

Constituent Newsletters and Action Alerts

Whether writing newsletters for staff or outside constituents, I strive to provide relevant, scannable content that informs while also pointing to deeper text. I’ve conceptualized and launched e-newsletters for internal and external audiences that regularly enjoy open rates ranging from 60 - 90 percent.

I’ve also crafted rapid-response emails to address legislative issues, garnering 90+ percent engagement rates and legislative victories, as you can see here.

 

Impact and Human Interest Stories

At the Virginia Institute of Autism, part of my job was writing impact stories to inspire and engage donors, staff, and potential employees while also illustrating the promise of our work for families and the medical community.

This is one of many examples from the VIA website, and each was pushed out through various channels to maximize our return on investment.

 
 

Diversity & Inclusion Recommendations

As chair of the University Advancement Diversity & Inclusion Committee, I led the research and writing that culminated in this 50-page report to University Advancement leaders. In it we make the case for shifting the culture and outreach efforts in our unit based on concrete evidence about what works in higher education, nonprofit, and business settings.

Recommendations are under consideration, and an excerpt from the executive summary is shared here.

Image: UVAToday, August 27, 2018

Teachstone Website Content

In addition to leading the website design, information architecture, and UX for this project, I provided the text. At this point in its history, Teachstone enjoyed solid buy-in from the research community and policy makers and needed to better connect with classroom teachers. This made it even more important to use strong verbs and a friendly voice to invite the teachers visiting the site to explore further.

Here, I’ve provided a look at the homepage content just after the new site launched.

Education Blog

Part of our inbound marketing approach, the Teachstone blog focused on building awareness and enthusiasm about the power of improved teacher-student interactions.

I led the blog strategy and contributed content, including the 3 posts featured here. My posts were so popular, they’re still featured on the Teachstone blog today.